Watch For The Knockout

Float like a butterfly, sting like a bee…and always know what time it is.

Right now, the time says the Muhammad Ali Center and Shinola are teaming up to create a limited edition tribute watch with only 400 of these spectacular timepieces being produced. As part of Shinola’s Great American series, each watch is part of a commemorative gift set that includes three rare photographs of the boxer, signed by award-winning photojournalist Thomas Hoepker.


The watch, available in both 41mm and 36mm sizes and in men’s and women’s variations, features a stainless steel cushion case and a brown alligator strap with distinct red backing.

“This watch is a tribute to the principles that fuel his incredible life and serve as the founding pillars of the Muhammad Ali Center,” said Shinola’s Jacques Panis.

The set retails for $2,250 and is packaged in a custom wooden watch box inscribed with Muhammad Ali’s six core principles: Confidence, Conviction, Dedication, Giving, Spirituality and Respect. Purchase of the Muhammad Ali Center Limited Watch also includes membership into The Foundry: a private collectors’ club established exclusively for owners of limited edition Shinola products.

The set is available for purchase exclusively through