Ferrari: The Next Gear
Featured Image Courtesy of Exotics Racing
Are we going to see more Ferraris on the road? Sounds good to us. Seeing the famed stallion while dealing with idiot drivers certainly would help numb our pain.
Ferrari chairman Sergio Marchionne this week told Bloomberg that the company is considering increasing annual production beyond a current target of 9,000 cars by 2019. The 9,000 mark was mentioned last year in a filing made by Ferrari with the U.S. Securities and Exchange Commission. To maintain exclusivity, the company has been limiting production annually to around 7,000
“We need to get there and try to determine whether the market can handle more than 9,000,” Marchionne said. “The founder of Ferrari in 1947 had a clear view that we produce one car less than the market demands, so as long as we pay attention on that rule, we’ll be fine.”
More than likely, any new additions will be the eye candy for those high net worth individuals in emerging markets, so Ferrari is likely to continue to limit sales in established markets.
There’s already talk of a V-6-powered Ferrari arriving in 2019.