Under Armour CEO’s Insane Land Rover Defender

It didn’t come as much of a surprise to us that the CEO of Under Armour, Kevin Plank, might have a rig in his car collection that looks like a truck of armor. He does. It’s a gorgeous customized Land Rover Defender. What did surprise us was the fantastic job that East Coast Defender (ECD) did on the overhaul.

All images courtesy Jason Speer/East Coast Defender

All images courtesy Jason Speer/East Coast Defender

The transformation was dubbed “Project XIII,” in homage to Plank’s August 13th birthday and the $225,000 project that is the Corris Grey Defender 110 is nothing short of breathtaking. The bones stemmed from a rare 1993 NAS (North American Spec) Defender 110 with the all-terrain luxury vehicle exuding the best of British refinement coupled with American power -the power emanating from a GM LS3 engine, rated at 430 hp with a 6.2 liter V-8 fashioned with modern Corvette Stingray performance. ECD’s team also successfully upgraded the zero-60 mph acceleration to a mind blowing 7 seconds which, for a beefy 9-passenger SUV, is virtually unheard of.

To modernize and simplify the 6-speed transmission, ECD replaced the transmission’s standard shift lever with a console-mounted Powertrain Control Solutions push-button system with illuminated LCD gear-selection display, projecting a more clean and modern interior.



So what do the shoes look like? You know the CEO of Under Armour is looking closely at the footwear.

Try black 18-inch Boost Alloys on for size, where they’re mounted on a 32.5-inch-tall BFGoodrich Radial All-Terrain KO2 tires. Inside, black leather is the theme, including the Momo steering wheel and the Puma-upholstered dash. Power windows and remote-activated door locks were also installed in addition to heated glass for front and rear quick defrosting and reverse sensors and a back-up camera.




Now how about a camera following this beast around for the foreseeable future? Buckle up.

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