The Revolution of Sports Marketing
Michael Jordan. Bo Jackson. Jerry Rice. Wayne Gretzky. The list is an All-Star team of sports legends and John Costacos and his brother Tock were the trusted producers in the 8os and 90s who made them all works of art.
Do you remember the sports phenomenon that was a Costacos Brothers poster. They were clever, creative and an art form that has not been seen since. Anyone who was anyone in the world of sports signed up with the Costacos Brothers. It was a rite of passage, a privilege and off-the-charts street cred.
We sat down with John Costacos who took us from start to finish through a legendary marketing campaign the likes that you need to read here to believe.