To us, it was only a matter of time before international soccer icon and the most followed male celebrity on social media, Cristiano Ronaldo, came out with another fashion line. More specifically, he has partnered with global sourcing, manufacturing & design leader, Uniti Fashion, to develop a collection of comfortable and fashionable jeans and shorts (with jackets & shirts to come), inspired by his way of life and made to be lived in. The brand – CR7.
To hear Cristiano tell it, he has always struggled to find denim that works with his athletic body type. With Cristiano in mind, Uniti Fashion’s r&d team has worked to develop a new stretch fiber (CR7 Flex) that provides the look and feel of premium denim, but with the stretch and give that allows a guy like Cristiano to wear a skinny jean and still move freely. The collection will feature 4 versatile fits and be available at 3 varying price points ($88, $110, $144), with the hope that there really will be a fit and price point for everyone.
The launch is June 15th. For more info, go to cr7.com.