Backed By A Major Celebrity, Hollywood’s Latest Private Club Looks Like A Stunner
On the famed Sunset Strip, clubs come and go. It’s the nature of the beast when you’re trying to attract the fresh, the new and the special to the masses.
What Gwyneth Paltrow is doing, however, is different and, from the early reports, the actress and lifestyle maven has a blueprint for success that appears to be undeniable. For starters, the Arts Club is private and with this “birds of a feather flock together”-mentality, the $2,000 entry fee and the $2,000 yearly dues (at the club’s London branch) should create a social refuge that is built to last.
With the help from her business partner Gary Landesberg, Paltrow’s latest venture will find residence inside a nine-story building with “vertical aluminum fins” that would “undulate and rotate along the building’s facade, although fixed in position,” as a filing with WeHo’s Planning Department elaborates. Sounds very fancy to us.