Under Armour CEO’s Insane Land Rover Defender
It didn’t come as much of a surprise to us that the CEO of Under Armour, Kevin Plank, might have a rig in his car collection that looks like a truck of armor. He does. It’s a gorgeous customized Land Rover Defender. What did surprise us was the fantastic job that East Coast Defender (ECD) did on the overhaul.
The transformation was dubbed “Project XIII,” in homage to Plank’s August 13th birthday and the $225,000 project that is the Corris Grey Defender 110 is nothing short of breathtaking. The bones stemmed from a rare 1993 NAS (North American Spec) Defender 110 with the all-terrain luxury vehicle exuding the best of British refinement coupled with American power -the power emanating from a GM LS3 engine, rated at 430 hp with a 6.2 liter V-8 fashioned with modern Corvette Stingray performance. ECD’s team also successfully upgraded the zero-60 mph acceleration to a mind blowing 7 seconds which, for a beefy 9-passenger SUV, is virtually unheard of.
To modernize and simplify the 6-speed transmission, ECD replaced the transmission’s standard shift lever with a console-mounted Powertrain Control Solutions push-button system with illuminated LCD gear-selection display, projecting a more clean and modern interior.
So what do the shoes look like? You know the CEO of Under Armour is looking closely at the footwear.
Try black 18-inch Boost Alloys on for size, where they’re mounted on a 32.5-inch-tall BFGoodrich Radial All-Terrain KO2 tires. Inside, black leather is the theme, including the Momo steering wheel and the Puma-upholstered dash. Power windows and remote-activated door locks were also installed in addition to heated glass for front and rear quick defrosting and reverse sensors and a back-up camera.
Now how about a camera following this beast around for the foreseeable future? Buckle up.